Strategy

Why Replacing Zoom Is Easy but Replacing Google Workspace Is Not

When European organisations start thinking about reducing their US cloud dependency, the first instinct is to rank their tools by risk and start replacing them. This instinct is correct. The mistake is assuming that every replacement is roughly the same amount of work.

It is not. Replacing Zoom takes an afternoon. Replacing Google Workspace takes months. The difference is not about the quality of alternatives. Good alternatives exist for both. The difference is structural: it comes down to how deeply the tool has embedded itself into the way your organisation operates.

How SaaS Vendor Lock-in Actually Works: Seven Structural Layers That Keep European Organisations Stuck

Most organisations think of vendor lock-in as a contractual problem: long-term agreements, steep renewal prices, early termination fees. That is the surface layer. The real lock-in operates through at least seven distinct structural mechanisms, most of which are invisible until someone tries to leave.

Understanding these layers matters because each one requires a different approach to undo. Treating lock-in as a single problem leads to migration plans that fail at the first unexpected obstacle.